Using Public Domain Works For Profit

October 26, 2006 by Gordon · Leave a Comment
Filed under: Blog 

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If you are new to marketing online, there are a lot of things you will know in the long run.

But if you are already an experienced specialist, for sure, you are aware that increasing traffic to your website is not an easy job.

It is almost certain that you already know that the search engines are the best and only free way to get additional targeted visitors coming to your website.

This simply means your website needs to have quite a few pages of related content.

The more unique your content is, the more improved your site will be because the principal search engine in the world, which is Google, is the source of the biggest percentage of all search engine traffic and uniqueness is one of the standards they use when taking into account how high your site will rank.

Getting a few articles from some of the ezine article directory will not be as effective as it used to be because you are only copying the content that is likely available from perhaps hundreds of other websites on the Internet.

These content affluent pages are obtainable for everyone to use for a number of reasons, including sellable expansion which is evidently outlined under the Public Domain policies of the United States copyright laws.

Although Public Domains can be useful tools in earning profits, you will need to follow some policies and rules.

The first policy states that you can legally reproduce any part of books, films, art works, and manuscripts in the early years before 1923. Meaning you can copy each and every word in the books which comes from public domain.

Find a public domain book which is relevant and similar to the market that you are targeting.

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DesktopLightning.com Strengths and Weaknesses Revealed

October 23, 2006 by Gordon · 2 Comments
Filed under: Blog 

If you’ve been following what’s been going on in the Internet Marketing scene then I’m sure you’ve at least heard about DesktopLightning.com by now.

A lot of people are saying really good things about the site, but are they true?

I decided to write up an honest review of the site, covering what I believe to be its strengths and its weaknesses, just to clear it up once and for all…

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If you’re in a hurry, just go ahead visit this URL to download DeskTop Lightning for free:

http://www.gordon-sheppard.com/recommends/DeskTopLightning
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Overall Rating: 4.5 / 5 stars (* * * * 1/2)

In A Nutshell
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A catchy new viral marketing tool, with the ability to broadcast messages directly to people’s desktops. Easy to use, and caters primarily to those who have something they want to promote and are looking for a better way to do it.

(Read on for why I didn’t give it 5 stars)

1. Initial Impressions
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When I was first introduced to DesktopLightning.com by Mark Hendricks, I wasn’t quite sure exactly what to think. Everyone was saying it was going to be more powerful than e-mail marketing, but this seemed like a VERY bold claim.

I signed up anyway, since I usually give things a chance — that’s how I have found the several other sites I do really trust and rely upon for my marketing online.

The signup process took about 60 seconds, as advertised, and their software program downloaded and installed in about 30 seconds. No long, tedious install processes here. If you own downloadable software, you might want to take a look at how quick their install process is.

Right after installing the software, it ran immediately, and I was quickly presented with a tool to invite my friends. I used this right away and got immediate results!

Within one-click’s access was my Inbox, the tool to send broadcasts, a statistics page, and my favorite, the “Build Your Network” page.

I’ll get more into why that’s my favorite page later.

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How to Write Killer Email Promos That Get Results!

October 23, 2006 by Gordon · Leave a Comment
Filed under: Blog 

Have you, like me, ever been faced with the task of having to write an email promotion to your subscriber list, and then realized that you didn’t know what to say or how to say it?

I can assure you that this happens to me… A Lot!

A brand new video course “Email Promos Exposed” promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.

Email Promos Exposed

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If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos:

http://www.gordon-sheppard.com/recommends/EmailPromosExposed
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I decided to see if these videos by Micheal Rasmussen live up to their promise by trying them out myself. Here’s what I found:

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Overall Quality
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The first thing I noticed when I opened up the first video was the stunning production quality.
He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics
are very professional. These videos were made by someone who KNOWS what he’s doing. Well done Micheal!

I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video
that each cover a certain area of crafting a killer subject line.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here,but I want you to get a feel for what each one covered, and how well it covered it.

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If you’re in a hurry, just go ahead visit this URL to get instant FREE access to these videos:

http://www.gordon-sheppard.com/recommends/EmailPromosExposed
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VIDEO 1 – INTRODUCTION

This video served as an overall introduction to the whole course. You’ll see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two cheques in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he certainly knows his stuff.

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Using One Time Offers To Increase Your Sales

October 22, 2006 by Gordon · Leave a Comment
Filed under: Blog 

One-Time Offers are a very fantastic way of boosting your sales as well as increase them. If you sell an ezine or an ebook, this strategy is a very excellent way of attracting and catching the attention of your customers and clients. This would most likely have an impact on your website and also allow you to promote and advertise it as well. Plus, you will have a wider circle of affiliates and associates.

Who knows, your potential partners may just be waiting for you at any instant. So it is a must that you are prepared ahead of time. With this, you can offer your customers these special offers. You can offer them a real time offer and this will increase your online business’ sales and products as well.

However, you want each client to buy the offer right away so as to compensate and go with the marketing strategy as planned. So the customer should have a real one-time offer so that she will be obliged to buy the special offer. In addition, she would have the interest in checking and visiting your web site again and again.

These forms of special offers could be in discounts, packages, and many other forms. Like for example you, sell an ebook for $50. You could give a very special discount of lets say, $14. So the tendency of your visitors and customers would be to buy the ebook as soon as possible.

This is just one of the special offers you could formulate. And all of these special and one-time offers can be found and created in one script. This is none other than OTO or One Time Offer.

What it only needs to be able to run on your server is a PHP script and a MySQL database. There are so many things and benefits you can get from this wonderful script. You can create as many special one-time offers as you want and you can show, display, and run them on any server.

Moreover, you can also offer a recommendation option for every One-Time Offer so your visitors and clients can advocate and advise your special offer to their group of friends and acquaintances.

Moreover, you can use your one-time offer in a page or note by means of a javascript code. As a result, you will be able to incorporate and include any HTML code or script to show and display your special one-time offers. Moreover, you can also assign and allocate a URL to a OTO whenever you want to.

In this way, your visitors and clients can click on that one-time offer only once and that’s it. Furthermore, the actual or real URL of that link will be hidden and not shown. Also, you will be able to see how many instances and times that your special offer has been displayed.

Additionally, this can serve as a visitor’s counter. This would eventually count the number of customers or potential clients that have visited your web site. OTO does the job for you without any effort. It automatically gives you the order ratio as well as the number of sales that is predicted and estimated to come out. It divides the number of visitors with the completed sales and actually computes your order ratio. No other solution can be found for you except for OTO. All of these are simply and wonderfully done by one package.

OTO

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