Blog Maintenance And Pursuit of PageRank

January 31, 2008 by Kate
Filed under: What Others Are Saying

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There was a time, way back when, that I had no idea what PageRank meant. Much like my days of chastity, effortlessly slim thighs and an all-night bladder, I can barely recall that time.

Fact is, if you’re Blogging For The Money, PageRank matters. Yes, in theory PR represents Google’s opinion of your site — as they successfully argued to a federal court in San Jose, California in KinderStart.com v. Google.

In practice, that opinion seems to be based on four factors, which essentially boil down to context relevance for both incoming and outgoing links.

What does this mean for those of us blogging for the money? It means exactly what today’s Morning Must Read suggests: the race for rank never ends.

In other words, if you’re truly serious about earning money with your blog, you need to maintain your blog regularly, but that’s just the easy part.

The hard part is writing quality content. Regularly. Religiously. And that’s not nearly as easy as it sounds. Look, for instance, what a simple web search on “What is quality content?” generates: a slew of ad-riddled smarmy sites hoping to lure you into believing theirs is the best way to go (and, regardless of whether you agree, hoping to hook you into clicking on their AdSense ads).

There are only two ways to provide quality content, people: write timeless stuff and, if you can’t write something that’s timeless, write something that’s relevant right now. You’ll either catch the long tail in the long run, or the short one will whip your blog profile higher than it’s ever been.

Chase PageRank, yes. But first chase immortality through your blog.

Post from: Blogging For The Money

Blog Maintenance And Pursuit of PageRank

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